This week it’s British Sandwich Week, so me and my other half have been trying to remember exactly when our two slices of Mother’s Pride filled with a Kraft cheese slice turned into something much more sexy! We both agree that we owe this transformation to Mr Marks and Mr Spencer.
My first job in the mid 1980’s was in a hotel estate agency in Windsor which was just around the corner from the M&S food hall as it was known back then. It was here that I first sampled a truly wonderful pre packaged chicken, bacon and avocado sandwich. Up until then I would make a sandwich at home to take into work, queued at a bakery or deli for one made to order, or have eaten in a café at lunchtime. With the introduction of the prepackaged sandwich M&S unwittingly launched a food revolution that would change the way that Britain eats. The prepackaged sandwich had killed off lunch!
The nation developed a hunger for convenience and so the High Street embraced the pre packaged trend and refrigerators started popping up in chemist shops like Boots and sandwich centric brands like Subway and Pret began to emerge. Today we purchase over 3.5 billion sandwiches from retails outlets each year.
The importance placed upon the British Sandwich is reflected in the establishment of the British Sandwich Association (BSA) and on 12th May Theo Randall will the head judge at the British Sandwich Awards!